Pedal Power – Bees announce new Title Partner

With the new season about to get underway the Bracknell Bees are delighted to announce their new main team sponsor with long-running Partner Berkshire Cycles stepping up. The team will now be known as the Berkshire Cycles Bracknell Bees.

Berkshire Cycles have been partners of the Bees for over 10 years now and we’re delighted that they will be our new title partner. The Berkshire Cycle Co. is a specialist bike shop with over 40 years experience supplying children’s bikes, BMX bikes, trials bikes, mountain bikes, racing bikes, tandems and even unicycles.

They are stockists of cycle clothing and accessories as well having a team of friendly, knowledgeable staff happy to help and advice on the ranges of bikes and accessories available. In addition, the Berkshire Cycle Co. boasts a team of skilled technicians available to undertake Cycle repairs and get you back in the saddle as quickly as possible.

Bees Head Coach Doug Sheppard explained; “We’re extremely thrilled that Berkshire cycles have stepped up to be title sponsor this year. They’ve been supporting the club for many years. Chris has always gone above and beyond for the club and been there when needed, for him to agree to be Title Sponsor we couldn’t be happier.

Chris Riley runs Berkshire Cycles the same way we want to run the Bracknell Bees. We want to take pride in our team and to make sure the players and fans are treated as good as possible. That’s the way Chris runs his business, he takes a lot of pride and delivers great customer service, so to have a company with the same vision of what we want to build in Bracknell is a winning combination.

The Berkshire Cycles Bracknell Bees start their pre-season tomorrow against Swindon on the road before skating out for the first time on home ice at 6pm on Sunday.